RFID Handheld Terminal Helps Alcohol's Anti-counterfeiting "Information Project"

Release Time:2018-08-23

"With the development of economy and the improvement of people's living standards, scientific and healthy drinking has gradually become the mainstream concept of alcohol consumption. Putting an end to the circulation of fake and shoddy alcoholic commodities has always been one of the important tasks of the alcohol management department. at present, the key to solving the problem lies in changing the thinking of work, using the Internet and the Internet of things technology, and integrating production and circulation management information. we will promote the construction of a traceability management system for alcohol circulation with sources that can be traced, whereabouts can be traced, and responsibilities can be investigated." Wang Bingnan analysis said.

There are multiple circulation links for a commodity from the factory to the circulation to the hands of consumers, especially for alcohol products, due to the large number of enterprises, including not only national first-line brands, but also regional strong brands sold across provinces, as well as many real estate brands; and the circulation channels also show the characteristics of diversification, dealer agency, factory direct sales and other modes are staggered; the sales locations are even more diverse, the combination of supermarkets, restaurants, famous tobacco hotels and other forms, in such an intricate liquor circulation and sales network, any circulation link "broken" will lead to the source of the product. At this point, fake and shoddy alcohol products will find opportunities.

"In order to make the traceability of alcohol circulation produce better results, we must start from the root, trace every link, pay full attention to each link, reach a consensus among all fields of the wine industry, integrate resources, and finally form an effective traceability system to resolutely curb the production and circulation of fake wine." Wang Bingnan said.

Information technology promotes the efficient operation of the traceability system At present, the integration of traceability information between wine production, marketing and other fields is not complete and smooth. At this forum, some representatives of dealers and enterprises pointed out that there is still a problem that the production batch number and production date of some manufacturers' products are not unified, and the same production batch number and different production date are used for the same product. At the same time, many alcohol companies have multiple distributors of the same product in the same area, which leads to the same batch of products being sent to multiple distributors. The products of the distributors are mixed and the responsibilities are difficult to distinguish, making it difficult to manage. grasp.

RFID Handheld Terminal Helps Alcohol's Anti-counterfeiting "Information Project"

The traceability system needs to integrate information resources from all walks of life. The pilot work symposium on the electronic distribution of alcohol was held simultaneously with the Zunyi Wine Expo. At the symposium, Wang Bingnan said that the Ministry of Commerce is studying the use of modern information technology. In 2 to 3 years, on the basis of pilot projects in some provinces and cities across the country, a nationwide alcohol circulation traceability management system has been established to effectively curb the circulation of counterfeit and inferior alcohol products, effectively protect the safety of consumers drinking.

"Information Engineering" to enhance the ability of consumers to protect their rights Science and technology is the first productive force, many alcohol enterprises have applied this concept to the identification of anti-counterfeiting information of products. For example, Wuliangye Group said in the discussion and exchange that since January 2010, the company has used RFID anti-counterfeiting technology on some of its products. RFID is radio frequency identification, commonly known as electronic tags, which can be identified on the inquiry machine. Through the application of this advanced technology, there are three ways to inquire about the authenticity of Wuliangye products. One is to configure inquiry machines in all specialty stores across the country, and consumers can go to regular Wuliangye specialty stores to use inquiry machines for product identification; second, professional anti-counterfeiting personnel can use handheld RFID handheld terminals to distinguish authenticity; in addition, they can also help consumers inquire by preparing portable gift readers.