Talking about the brand marketing of bar code printer is the brand management mode of "double sword wall. Customers not only pay attention to the brand value of bar code printers, but also emphasize the importance of sales in the process of printer brand management.

Barcode printer marketing is actually supply chain channel marketing. In the recent understanding of the barcode printer market, although the market is active, the channel is difficult to make profits. The lack of a new business model is a topic that almost every barcode printer dealer is complaining about. This industry seems to have been difficult to rely on simple sales to maintain the survival of the supply chain system.

But in people's eyes, the bar code printer industry is now very dynamic. With the application of a large number of new products and new technologies, the barcode printer market is shifting from homogeneous competition focusing solely on performance and cost to more personalized competition for personalized and industry-specific applications, that is, to provide ready-made solutions to users, which is a huge blue ocean.

In fact, in recent years, the location of barcode printers in retail IT channels has begun to change continuously. The most obvious example is the barcode printer stores of different brands, which are basically difficult to generate sales in the stores below the third floor of the core stores in the central city. In other words, for barcode printers, relying on channels to buy from customers such as stores is no longer suitable for the needs of market development.

Today, when the market demand is diversified and the products themselves are differentiated, most users' purchase channels for barcode printers are becoming more and more diversified. For channels, creating user value through barcode printer products is not limited to simple product sales, but more through product-centric solutions to help users solve troubles and reduce costs. How to discover customer value, how to summarize, and how to present it to users in the form of solutions are also topics that the entire barcode printer supply chain has been paying attention to in recent years. The key to how to realize self transformation is to make a breakthrough in the customized scheme of the industry.

In order to meet functional needs, marketing emphasizes the creation of products and value, while brand marketing emphasizes the creation of brand value in order to meet identification (symbolic) needs and emotional needs.

Due to the development of science and technology, it is more and more difficult for enterprises to maintain competitive advantage by leading in creating products and product value. In addition, with the continuous improvement of living standards, people's pursuit of brand concept deepens, and customers buy bar code printers. More value is reflected in the unified management of bar code to enterprises.

On the basis of grasping and studying the change of this basic consumption concept, Yongli bar code has formed its own set of perfect brand construction management mode and brand identification system establishment mode from theory to practice. Its basic idea is to meet the psychological needs of customers-identification, symbolic needs and emotional needs by creating brand value. Moreover, this brand value can not only bring benefits to consumers, but also create higher profits and broader development space for enterprises.

Current logistics applications change the printing industry chain

What kind of opportunity does the bar code printer market originate from? In Yongli bar code's view, the development of logistics era and the promotion of storage office have promoted the market demand of bar code printer. Due to the explosive growth of the content of logistics applications, the amount of content that can be printed on logistics applications will double every two to three years, thus driving the market demand for printing. Secondly, the application of mobile data terminals, including logistics applications, is also promoting the application, and logistics or warehousing is the intelligent terminal equipment for convenient printing demand is also increasing.

In fact, almost all manufacturers have noticed the changes that the demand for logistics applications will bring to the industry. From the application point of view, in fact, barcode printer manufacturers have many opportunities, but the premise must be adapted to this market. For example, wireless printing technology is a good response to this hot market. You only need to download a barcode printer application on the computer, and then you can print the label in the computer from the barcode printer without any connection. This is in line with the overall needs of today's market.

As the terminal equipment of IT applications becomes more and more abundant, applications that we could not do before can now be done. As a barcode printer, the previous application was mainly input and output between stand-alone machines, but after becoming a network device to realize input and output, the concept has been infinitely extended.

Bar code printer to industry-oriented

Channels must be aware of the industries, conditions, solutions and problems their customers face before they can experience the benefits from the sales process. This will be a new challenge for dealers.

The traditional IT channel is a one-shot deal, paying attention to how much money a machine earns. In the environment of value-added marketing, the channel should look at how much money you can make in the whole life cycle from selling this machine to abandoning it.

System integrators become the new darling of the channel

In the previous business model of bar code printer manufacturers, the cooperation with system integrators was relatively neglected, and the supply chain system was mainly based on traditional box-type sales. Since the company provides standard products, the previous direct buying and selling model is more suitable. But now, as the new target market for barcode printers is increasingly close to specific industries, manufacturers also recognize the importance of cooperation with system integrators. It is precisely because of this change in the cooperative relationship that solution providers and system integrators with industry application development capabilities have become new cooperation targets for barcode printer manufacturers.

Many system integrators used to sell hardware products, only one or two manufacturers have contact, the output product line is relatively single, so they also have a lot of people want to cooperate with manufacturers such as the leading project program manufacturers.

System integrators with industry understanding and development capabilities will always be favored by upstream manufacturers, especially for barcode printer suppliers facing the professional market.

Partnering with system integrators is an important strategy for long-term growth. Through system integrators, the company can achieve a win-win ecological relationship through full cooperation in the process of developing innovative technical solutions.

In the past, we used to be more barcode printer partners in the general market. In the process of industry market development, we need to be closer to the business model of specialized industry barcode printer providers, and in this process, we cannot do without the help of system integrators.

Specific industries have established software standards. To make their products meet the standards of industry applications, the first thing is to find these system integrators that provide standards for the industry. After the two parties have achieved certain cooperation on the standards, they will further develop Industry-oriented applications with stronger value-added applications. However, from the current overall situation, the proportion of cooperation between barcode printer manufacturers, system integrators and solution providers is still relatively small, and there is still a huge space for cooperation.