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Four powerful functions of two-dimensional code anti-counterfeiting technology

Release Time:2020-07-21

Through advanced QR code technology, Ali has opened up a new business world for consumers, making shopping a convenient and interesting consumer experience. Here comes the question, how is the two-dimensional code anti-counterfeiting? Here are four powerful functions of the two-dimensional code anti-counterfeiting technology:

　　

 

First, anti-counterfeiting verification:

Anti-counterfeiting has always been the focus of public attention. For the relatively backward traditional anti-counterfeiting methods (such as sending text messages, making phone calls, online inquiries, traditional bar codes, etc.), the two-dimensional code anti-counterfeiting scanning code has the following advantages.

(1) It has universal universality, which is not only simple and convenient to scan codes, but also applicable to general code scanning software (WeChat, quick two-dimensional code, I check, etc.). After purchasing the product, consumers only need to scan the two-dimensional code on the outer package of the product with their mobile phones and enter the anti-counterfeiting verification code on the inner package of the product to quickly know whether the code is generated by the enterprise anti-counterfeiting system and how many times it is verified, so as to achieve the purpose of verifying the authenticity.

(2) with unique identification, high security and high confidentiality. The universal QR code can realize the triple anti-counterfeiting encryption function through "database encryption, transmission encryption, printing encryption" and other technologies.

(3) The mobile website will automatically upload the anti-counterfeiting query results to the cloud platform, and the counterfeit record will automatically generate an early warning prompt.

Second, anti-channeling goods management:

Through the code association management technology of the cloud platform, the association relationship between the color box two-dimensional code (referred to as "box code") and the single item in the box (including product information) is established, and the single item box code in the box is bound with the one-dimensional bar code of the specification box (referred to as "box code"). In the factory or agent out of the library scan link, automatically establish the binding relationship between products and agents and stores. Market supervisors can quickly inspect the product's fleeing situation by directly scanning commodities, color boxes or specification boxes through mobile phone-side inspection APP application software. At the same time, they can establish inspection and filing information in the background of the system to cooperate with merchants to maintain market order.

Third, product traceability:

Through the docking and sharing of basic data with the enterprise ERP system, the cloud platform realizes the extended application of the enterprise ERP system, grasps the purchase, sale and storage information of two-dimensional code products in factories, agents, stores and other links in real time, and realizes all-round traceability management and monitoring in multiple processes such as production, circulation, sales and consumption.

Fourth, big data analysis:

Through the processing of product purchase, sale and storage data and consumer member information, the analysis of consumer member regional distribution statistics, consumer member age group statistics, product regional sales statistics, consumer product consumption cycle statistics, etc. is realized, and a big data system is established. Help enterprises quickly build a unified database and decision support system, and provide guidance for production, research and development, marketing, assessment and other tasks.